Valoralife.com

A simple, affordable, online life insurance.

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The challenge

ValoraLife is Life Insurance startup backed by Financial Giant MassMutual aimed to the increasing Latino Market in the United States, our goals was to educate and to offer easy, and convenient fully-online Life Insurance.

Project name:

ValoraLife.com

WHAT I DID

Wireframes, Mockups, Presentations, UI, Product Design.

PArtners

Eduardo Casas, Eric Hernandez, Franco Silva.

Date:

June 2017

Understanding our goal

In the first year of operations it was noted that the quote experience was difficult for most of the customers, our main selling point: 30 min Life Insurance was not met, most people struggled with long periods of indecision and it was noted on our tracking software that we had a high drop-off user rate we had to do something to fix this.

Final Result

We created a simple and easy way to quote and request a life insurance policy in under 30 min, The final result was a more simplified, seamless and easy to use quote experience with a result of over 11,000 completed quotes and over 2,000 new account creations in a 8 months.

team Leader

"Alejandro was an amazing employee to have on my team. He was very proactive and always went above his duties. In fact, it was noted by the leadership team and Alejandro was given a promotion within his first year. He’s a fast learner, creative, and has sharp designing skills. He keeps up with new emerging trends and brings these ideas to the workplace. He’s not afraid to speak his mind and to push your thinking. Alejandro is a jewel of an employee to have on your team!"

Eric Hernandez. ValoraLife Head of Marketing.